Terms of Use

Thank you for using at{mine}!

at{mine} is a social media website designed for a community of interior design & decoration enthusiasts, professionals and other creative people and businesses. It is a forum to share, discover and curate photos, products and other content around interiors. By its nature as a community site, sharing and discovering content happens throughout the site. It is therefore important that it remains a safe and friendly environment in a manner consistent with its purpose and which is in accordance with the Terms of Use and Privacy Policy set out below.

Please carefully read these terms of use (”Terms”) before using this site or any service offered by at{mine}. By accessing or using the at{mine} website or any service or applications made available by at{mine} (together, the "Service"), however accessed, you acknowledge and agree to be bound by these Terms, including our Privacy Policy. and affiliated websites and applications (together with their owner entities at each point in time, “at{mine}”, “we”, “us”) are currently a product of Atmine Limited registered in England and Wales with its registered address at Devonshire House, 1 Devonshire Street, London W1W 5DS under company registration number 8785867. Atmine Limited reserves the unilateral right to assign and transfer the at{mine} social media website,, its affiliated websites, applications and the Service with all related rights and obligations to a third party in its sole discretion.

If you do not agree to be bound by all of these Terms, do not access or use the Service.

at{mine} Service


Although it is at{mine}'s intention for the Service to be available as much as possible, there will be occasions when the Service may be interrupted, including, without limitation, for scheduled maintenance or upgrades, for emergency repairs, or due to failure of telecommunications links and/or equipment. Also, at{mine} reserves the right to remove any Content from the Service for any reason, without prior notice. Content removed from the Service may continue to be stored by at{mine}. The Site User shall have sole responsibility for adequate protection and backup of their data or equipment used in connection with the Site and shall not claim against at{mine} for lost data or any other damages arising from use of the Site.

As a Site User you also acknowledge that we may use any feedback, comments, information, ideas, suggestions or other materials you relay to us in any form without any obligation to you. You agree that at{mine} is free to use any such input for any purposes whatsoever, including, without limitation, developing and marketing products and services, without any liability or payment of any kind to you.

Using at{mine}

at{mine} grants you a non-exclusive, non-transferable, and revocable licence to access and use the Service. You may use the Service only if you can form a binding contract with at{mine}, and only in compliance with these Terms and all applicable local, national or international laws and regulations. When you create an account on at{mine} you must provide us with accurate and complete information. You must be at least 18 years old to use or access the Service. If you are using the Service on behalf of a company, organisation, or other entity, you are agreeing to the Terms for that organisation and you represent and warrant that you have the authority to bind that organisation to these terms. In that case, “you” and “your” will refer to you and to that organisation. If you want to use at{mine} for commercial purposes you must create a business account. With the exception of people or organisations that are expressly authorized to create accounts on behalf of their employers or clients, at{mine} prohibits the creation of and you agree that you will not create an account for anyone other than yourself.

Your Content

at{mine} allows you to post content including photos, product tags, comments, links and other materials. Anything that you post or otherwise make available on our Service is referred to as “User Content”.

You retain the rights in, and are solely responsible for, the User Content you post to at{mine}. You hereby grant at{mine} a non-exclusive, fully paid and royalty-free, transferable, sublicensable, worldwide license to use, store, display, reproduce, modify, create derivative works, perform, and distribute your User Content on or through the Service for the purposes of operating, developing, and providing the at{mine} product. This includes product features visible to you, for example creating image thumbnails or sharing photos and other User content in relevant sections of the Service (e.g. when another Users interacts with your User Content by ‘Following’ you, ‘Loving’ your photo or ‘Wishlisting’ a product you have tagged in your photo, the relevant content will be collected in the User’s ‘Following’, ‘Loves’ and ‘Wishlist’ feeds). It also includes choices we make to technically administer our Service and extends to trusted third parties we work with to provide the Service, for example Amazon which provides us with storage space.

Some of the Service may be supported by advertising revenue and may display advertisements and promotions, and you hereby agree that at{mine} may place such advertising and promotions on the Service or on, about, or in conjunction with your Content. The manner, mode and extent of such advertising and promotions are subject to change without specific notice to you. You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.

Except as otherwise described in the Service's Privacy Policy, any User Content will be non-confidential and non-proprietary and we will not be liable for any use or disclosure of User Content. You acknowledge and agree that your relationship with at{mine} is not a confidential, fiduciary, or other type of special relationship, and that your decision to submit any User Content does not place at{mine} in a position that is any different from the position held by members of the general public, including with regard to your User Content. None of your User Content will be subject to any obligation of confidence on the part of at{mine}, and at{mine} will not be liable for any use or disclosure of any Content you provide.

You are solely responsible for, and bear all liability in relation to, your conduct and User Content while using the Service.

User Content should be relevant to the focus of the Service on users’ homes and other creative environments. Please behave as a responsible part of the community and strictly follow the below rules.

  1. You may not post nude, partially nude, violent, discriminatory, unlawful, infringing, hateful, pornographic or sexually suggestive photos or other User Content via the Service.
  2. You must not defame, stalk, bully, abuse, harass, threaten, impersonate or intimidate people or entities.
  3. You may not post private or confidential information via the Service, including, without limitation, your or any other person's personal contact or banking information (for example home addresses or postcodes, credit card information, non-public phone numbers or non-public email addresses). If you do choose to reveal any personal information about yourself to other users, it is at your own risk. Exercise common sense and your best judgment when interacting with others on the Service.
  4. You must not create or submit unwanted comments, or other forms of commercial or harassing communications (aka "spam") to any at{mine} users.
  5. You must not interfere or disrupt the Service or servers or networks connected to the Service, including by transmitting any spyware or other malicious software to the Service.
  6. You must not create accounts with the Service through unauthorized means, including but not limited to, by using an automated device, scraper, script, bot, spider, or crawler.
  7. You agree that you will not solicit, collect or use the login credentials of other at{mine} users. You agree that at{mine} is not responsible for, and does not endorse, Content posted within the Service. We reserve the right to remove or modify User Content for any reason, including when we, in our sole discretion, determine that it violates these Terms or our policies, but you acknowledge that at{mine} has no obligation to prescreen, monitor, edit or remove any User Content on the Service. If your Content violates these Terms, you may bear legal responsibility for that Content.

Intellectual Property

Photos and other content in the Service may be protected by copyrights or other intellectual property rights of others; please respect them. Please do not copy upload, download, or share User Content unless you have the right to do so. You represent and warrant that you own the User Content posted by you on or through the Service or otherwise have the right to grant the rights and licenses set forth in these Terms. Further, you represent and warrant that the posting and use of your User Content on or through the Service does not violate, misappropriate or infringe on the intellectual property rights of any third party. You agree to pay for all royalties, fees, and any other monies owed for your User Content.

at{mine} Property

The Service and all related trademarks and service marks (whether registered or unregistered) are proprietary to at{mine} and may not be copied, imitated or used, in whole or in part, without the prior written permission of at{mine}. These Terms do not grant you any right, title, or interest in the Service. You must not attempt to copy, modify, republish, download, display, transmit or distribute any portion or all of the Service in any form, or modify or alter another website so as to falsely imply that it is associated with the Service or at{mine}. You will not access the Service in order to build a product or service that competes with the Service.


We use commercially reasonable safeguards to help keep your information secure and request a unique password to verify your identity before granting you access to the Service and your account. You are responsible for safeguarding your password you use to access the Service, and you agree not to disclose your password to any third party. You are responsible for any activity using your account, whether or not you authorised that activity. While we work to protect the security of your account and content, we cannot guarantee that unauthorised third parties will not be able to defeat our security measures and cannot guarantee the security of the information you transmit to at{mine}. Please help us by immediately notifying at{mine} of any unauthorised use of your account.

Third Parties

at{mine}’s Service, or communications you receive from the Service, may contain links to third-party websites or features. The Service also includes third-party content that we do not control, maintain or endorse. We do not endorse or assume any responsibility for any third-party sites, information, materials, products or services. Your browsing and interaction on any third-party website or service are subject to that third party's own rules and policies, including Privacy Policies. If you access any third-party sites, service or content from at{mine}, you do so at your own risk. You agree that at{mine} will have no liability arising from your use of or access to any third-party website, service or content. You expressly acknowledge and agree that at{mine} is in no way responsible or liable for any such third-party services or features. YOUR CORRESPONDENCE AND BUSINESS DEALINGS WITH THIRD PARTIES FOUND THROUGH THE SERVICE ARE SOLELY BETWEEN YOU AND THE THIRD PARTY.


We reserve the right to modify or terminate the Service or your access to the Service for any reason, without notice, at any time, and without liability to you. For example, we may terminate your use if you are not complying with these Terms. While we would much prefer that you to stay with at{mine}, you can stop using our Service at any time. As a Site user you may deactivate your at{mine} account from the “Edit” section of your user profile. If we terminate your access to the Service or you ask us to deactivate your account, your photos, tags, comments, loves, wishlistings, and all other data will no longer be accessible through your account and your materials will not persist within the Service. Upon termination, all licenses and other rights granted to you in these Terms will immediately cease.


We reserve the right, in our sole discretion, to change these Terms from time to time. If a revision, in our sole discretion, is material we will notify via email to the email address associated with your account. You agree that we may notify you of the Updated Terms by email and/or by posting them on the Service, and that your use of the Service after the effective date of the Updated Terms constitutes your agreement to the Updated Terms. The Updated Terms will be effective as of the time of posting, or such later date as may be specified in the Updated Terms, and will apply to your use of the Service from that point forward. These Terms will govern any disputes arising before the effective date of the Updated Terms.


You agree to defend (at at{mine}'s request), indemnify and hold at{mine} and its officers, directors, employees and agents harmless from and against any claims, liabilities, damages, losses, and expenses, including without limitation, reasonable attorney's fees and costs, arising out of or in any way connected with any of the following: (i) your User Content, (ii) your access to or use of the Service, or (iii) your breach of any of these Terms.

Limitation of Liability

As the Service are provided on an “as is” basis, at{mine} shall not be liable to you, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for any loss or damage (whether direct or indirect) suffered by you under or in connection with your use of the Service.

Governing Law and Jurisdiction

The English courts will have exclusive jurisdiction over any claim arising from, or related to, the use of our Service, although at{mine} retains the right to bring proceedings against you for breach of these Terms in your country of residence or any other relevant country. The Terms and any dispute arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.

If any provision of these Terms is held to be unlawful, void, or for any reason unenforceable, then that provision will be deemed severable from these Terms and will not affect the validity and enforceability of any remaining provisions. No waiver of any of these Terms shall be deemed a further or continuing waiver of such term or any other term, and at{mine}’s failure to assert any right or provision under these Terms shall not constitute a waiver of such right or provision.

Privacy Policy

Our Privacy Policy explains how we collect use, share and protect information in relation to Services, and your choices about the collection and use of your information.

Information we collect

We collect information when you give it to us, and we get technical information when you use our product. The information we collect may be personally identifiable or non-personally identifiable. When you sign up for our Service, you voluntarily give us certain information, including your or your company’s name, password and e-mail address, country and city of residence. When using the Service you further supply us with User Content (e.g. photos, and comments) that you post to the Service. We also collect communications between you and at{mine}.

We use third-party analytics tools (e.g. Google Analytics) to help us measure traffic and usage trends for the Service. These tools collect information sent by your device or our Service, including the web pages you visit, addons, and other information that assists us in improving the Service. We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User.

Cookies. When you visit the Service, we may use cookies (a small file which asks permission to be placed on your computer’s hard drive) and similar technologies to collect information about how you use at{mine} and respond to you as an individual.

Log Data. Log file information is automatically reported by your browser each time you make a request to access a website. When you use our Service, our servers automatically record certain log file information. This may include your web request, Internet Protocol ("IP") address, browser type and settings, date and time of your visit, referring / exit pages and URLs, and how you used at{mine}. We may also collect similar information from emails sent to our Users which then help us track which emails are opened and which links are clicked by recipients.

Device Identifiers. When you use a mobile device like a tablet to access our Service, we may access, collect, monitor, store on your device, and/or remotely store one or more "device identifiers." Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device's operating system or other software, or data sent to the device by at{mine}.

Metadata. Metadata is usually technical data that is associated with User Content. For example, Metadata can describe how, when and by whom a piece of User Content was collected and how that content is formatted. Users can add or may have Metadata added to their User Content including keywords, comments or other data. This makes your User Content more searchable by others and more interactive.

How we use your information

We use the information we collect to provide our Service to you and make it better, including to improve, test and monitor the effectiveness of our Service, extract metrics (e.g. number of visitors, traffic and demographic patterns), to test and develop new products and features, or to fix technology problems.

We may also use the information to offer you customized content, which could include online ads or other forms of marketing. We also use the information to send you updates (such as notifications of certain activity, e.g. if somebody starts Following you or Loves or Comments on your photo). We reserve the right to send you certain communication relating to the Service, such as newsletters, that are considered part of your account. You will be given the opportunity to opt-out of receiving such communication.

We may use or store information in a country of at{mine}’s choosing.

Information Sharing

at{mine} is a community where people share and discover inspiring content around interiors. When a User voluntarily discloses User content and other information (e.g. profile page information) for posting to the Service, it becomes publicly available to the community. This means that other Users may see, use and interact with any of your User Content that you make available through the Service (such as loving or comment on a photo, or adding an object you have tagged in your photo to their Wishlist), in keeping with our Terms and Privacy Policy. If other Users interact with your User Content, this content may get shared and saved in their individual feeds and user profiles (e.g. Loves and Wishlist feeds).

We will not sell or rent your information to third parties outside at{mine} without your consent, except as noted in this Policy.

We may share your information with trusted third-party service providers that help us provide and develop the Service to you under reasonable confidentiality terms. We may also share certain information with third-party advertising partners to deliver targeted advertisements that they believe will be of most interest to you.

We may remove parts of data that can identify you and share anonymised data with other parties. We may also combine your information with other information in a way that it is no longer associated with you and share that aggregated information.


We may access, preserve and share your information in response to a legal request (e.g. a court order) inside or outside the jurisdiction of the United Kingdom, or to detect, prevent and address fraud and other illegal activity or situations involving potential threats to the physical safety of any person. We may transfer information about you if at{mine} (or assets thereof) is/are acquired by or merged with another company or organisation, in which case you will be notified of any changes in the Privacy Policy.

Storing and Processing Information

Your information collected through the Service may be stored and processed in a European Union country or the United States. at{mine}, its Affiliates, or Service Providers may transfer information that we collect about you, including personal information across borders and from your country or jurisdiction to other countries or jurisdictions around the world, including such that do not have the same data protection laws as your jurisdiction. By registering for and using the Service you consent to the transfer of information and the use and disclosure of information about you as described in this Privacy Policy.

Choices about your Information

As a Site User you have the ability to edit certain User Content e.g. editing or deleting photos and tags you post to the Service. You may also unsubscribe from certain (non-Service related) email communications from us by clicking on the "Notifications Settings" link provided in such communications. However, as a Site User you acknowledge that you may not have full ability to update your account information and profile settings.

If you have any questions about reviewing or modifying your account information, including terminating your account, please feel free to contact us directly at

Changes to this Privacy Policy

at{mine} may modify or update this Privacy Policy from time to time. You agree that we may notify you of the updated Privacy Policy by email and/or by posting them on the Service, and that your use of the Service after any modification constitutes your acceptance of such modification.


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